Flicx Cricket Equipment

In 2000, Flicx started their expansion into the international market after exhibiting in the UK at the Cricket Live 99 show in Birmingham during the Cricket World Cup.  Markets in Australia, New Zealand, the USA and Bangladesh have been explored and developed.  

A new company, Flicx International, was created in 2001 to assist in the massive international demand for the Flicx Cricket Pitch.  Flicx are now exporting to over 35 countries, says Malherbe. Distributors are being established in the major cricket playing countries, all of whom need to be given the Flicx Green Carpet Treatment. 

In 2002 Flicx Group was established as the holding company for Flicx SA, Flicx UK, Flicx East Asia Pacific (EAP) and Flicx Products.     

 Flicx UK was established in 2001with Richard Beghin as acting General Manager and Flicx EAP opened in Melbourne in September 2002 under the leadership of Brian Parker.  Roger Noble heads up Flicx SA and Pierre Malherbe manages Flicx Products.   

Flicx Group is responsible for the global development and marketing of the brand.  With Richard Beghin as CEO and Pierre Malherbe as General Manager, they are a formidable team.  It is their objective to not only expand their sales into the major markets, but to create more cricket games, around the world, through sponsorship.